The Graphic Design Portfolio of M. Jerod Smith
Community Trust Bank
2006 Annual Report
Type –
Role –
Description –
Design (Print)
Concept & Graphic Design
Community Trust Bank’s 2006 annual report. Displays marketing info as well as the financial report of the year.
Bubba Luigi’s
Newspaper Ad Campaign
Type –
Role –
Description –
Advertising (Print)
Concept, Copywriting & Design
This small newspaper campaign was designed to reflect the quirky nature of Bubba Luigi’s and draw in new customers by featuring the unique menu offerings.
Community Trust Bank
Envelope Stuffer
Type –
Role –
Description –
Design (Print)
Concept & Design
An envelope stuffer to notify current CTB customers of the different ways that they can bank at Community Trust Bank.
Logos & Marks
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Role –
Description –
Design (Identity)
Concept & Design
Various logos and marks that I have designed over the years.
Community Trust Bank
Customer Apprec Campaign
Type –
Role –
Description –
Marketing (Print)
Concept & Graphic Design
This campaign ran during Thanksgiving and communicated the bank’s appreciation for their own clients. A poster, banner and small envelope stuffer are shown.
The Coffee Bean
Newspaper Ad Campaign
Type –
Role –
Description –
Design (Identity)
Concept, Copywriting & Design
This campaign was designed to remind consumers that the Coffee Bean isn’t just a coffee house. They offer a lot more.
Five Star Restaurant
Newspaper Ad
Type –
Role –
Description –
Advertising
Concept, Copywriting & Design
This proposed ad never ran (I don't think it was ever shown to the client). Simple and clear, it cleverly advertises the biggest drawing point of any buffet in the South — AYCE (All You Can Eat).
Broussard Cataract & Eye
Newspaper Ad Campaign
Type –
Role –
Description –
Advertising
Concept, Copywriting & Design
Why should I have LASIK surgery? There are many different answers; this campaign proposes a few reasons that the audience may identify with.
Kerry Wooten Photography
Website
Type –
Role –
Description –
Online
Design
Kerry Wooten wanted a website that featured his work and his friendly style. I coded this entire site by hand and learned a lot along the way.